Why ongoing training is crucial for a realtor’s success
Working in real estate is hard at the best of times. At the worst of times – when people are reluctant to sell and even more reluctant to buy because of an economic drop – people find that working in real estate can be excruciating. That’s when your motivation drops and when you least feel like continuing, so it’s all the more important to keep up with your training. This is because training helps you acquire new skills, keeps you motivated – or at least equips you to dealing with the ‘blues’ – and shows you how to move forward.
Here’s 5 other reasons how training can help you:
a. Training keeps your skills current.
You may find it hard to practice as a self-employed agent, but keeping your skills current can open other avenues for you. You may find a broker or agency that may want to employ you. You may gain a reputation as a person who is skilled in one of the routes connected to real estates – such as sales, property legislation, marketing, people skills – and these may set you off on the path as a consultant.
Even were you to remain self-employed, training gives you an edge over your competitor who simply reads the news – because you do more. You keep up-to-date with the latest trends and practices and this will help you discover and close leads better. In short, training improves your sales and marketing skills and helps you know where to find leads and how to utilize them. It helps you win that marathon!
b. Stay motivated
Even the best of real estate agents will tell you that the industry is a slog. There are times when you’ll have loads of work and times when you’ll starve. The times when you starve are the hardest since it will take your all to simply keep on moving. Training can break through that impasse by feeding you glimmers of motivation. How? You’re moving forward in your skills-improvement. You’re feeling more confident that you can break open more leads with the information that you’re acquiring. At least, you’re excelling in one aspect – learning new things – and that keeps you moving on.
Studies have found that real estate agents who bolster their experience with continuous study are more apt to retain their motivation and, therefore, more apt to succeed. Motivated agents are more inclined to go the extra mile for their leads and clients, and the extra mile is always worth it.
c. Understand your Clients
Real estate training helps you empathize with your clients. It helps you understand what they want, what they’re looking for, and what they need. Note: what they need may not necessarily be what they want. (Do you see the difference?). Real estate training also shows you how to better connect with your clients. It enhances your people skills; shows you how to communicate; how to persuade; how to deal with people who may be difficult. In short, real estate training helps you deal with any individual in almost any situation. It helps you understand your client and, therefore, this training makes you a better real estate salesperson. When you understand the other, you are more able to “click”, better able to agree, and, therefore, better able to move past difficulties and to close a deal. You feel more confident, too!
In short, understanding what works best for your client will help you meet his, or her, needs faster so that you can focus more on building a relationship and creating a superior client experience.
d. Be Productive
Real estate training helps you organize your day better. In times of so-called famine, agents tend to lie loose or comfort themselves with better days ahead. Truthfully, however, times of famine can better be used by squeezing the juice out of the lemon and by using this spare time to learn how to dynamite your business. This will help you utilize your time effectively and work more productively. It may even help you find more opportunities when you thought there were none…
e. Grow your business
Training gives you the opportunity to network with other agents. This is fantastic in that you get the chance to hear their stories and learn from their successes and failures. You can also pick up tips.
Networking gives you other opportunities, too, such as exchanging real estate leads, acquiring leads, learning how to connect with certain individuals, and learning who and what to avoid. You learn how to avoid potentially costly mistakes and you travel that much faster to success on a route that could, otherwise, eventuate in your losing your money or that could take you years until you master it.
Finally, networking bolsters your confidence and spirits in that you have a group of like-minded people whom you can meet with to support you and to exchange tribulations with.
All of this comes from regularly improving your real estate skills with quality training. Training is important in any industry, but in real estate it can make or break your skills to succeed. Continually learning from available resources around you can help give you the competitive edge that you need to stay relevant in your market.